Couple of ad-related notes while watching the NBA playoffs ...

The Keith Jackson-narrated ad for Gatorade is one of the better ones out there in a long time. Having Keith narrate it is a huge asset, giving more credence to the history of college football, etc. And the Spurrier-era clips were outstanding. But I think I figured out why I liked the ad so much -- the way they used "Gimme Some Lovin'" in the ad. The awesome, rocking instrumentals play in the background without any lyrics, allowing everyone to talk. And just as the commercial is about to end, there is singing. Thus, the commercial seems to entertain you for 30 seconds, as opposed to most ads, where there's a lot of pad at the beginning and end. This commercial really feels like it's using the whole 30 seconds.

I guess George Lucas realized what got the most cheers at "Attack of the Clones" and thus the most recent ad shows off lots of Yoda's light sabre battle with Count Dooku (who looks good after all those years on "Family Ties). Kick much ass I will.