Atlanta has often been criticized as a bad sports town, especially with the fickle fans. However, it's nice to see some teams down here try to make an effort to attract fans using the old tried and true trick -- lower ticket prices. The Hawks are making a money-back guarantee to season ticket holders if they don't make the playoffs while the Falcons, already with some of the lowest ticket prices in the NFL, are cutting ticket prices even more. Nice steps, now the teams have to make it work on the field to make the cost-cutting worth it.