Is it live or is it television?
There was a brief uproar yesterday when the local station that airs Jeopardy! pre-empted the show for Hurricane/TS Ivan coverage. It was amusing that the station got plenty of calls about it when the newscasters said a couple of minutes into when the show would've aired that the station would air both Thursday and Friday episodes back-to-back today. Now I know why the crawl works much better for many viewers; many of these people probably tuned out when they didn't see Ken's face and instead saw the local news team on the screen. I guess there are many people like this guy or satirized in this song.
During the explanation for the pre-emption, one of the newscasters said something to the effect that, "Ken doesn't lose today anyway so it's not like you're missing anything," and then went on to discuss the rumors briefly before going back to regular coverage.
It got me thinking that while all those rumors are out there, many people still want to watch his run, how long it goes, how it happens, etc., even though the end won't be when they're watching it. And in a similar vein, the actual World Series of Poker took place months ago and the winner got plenty of attention in the news, but many of us are still captivated by watching it on ESPN. (Unfortunately, I've gotten hooked on the show, too.) In both cases, we know (or supposedly know) what's going to happen and yet we want to watch.
Yet when it comes to the Olympics, at least for me, if I know the result ahead of time, I may or may not watch. But NBC sorta banks on the assumption that people will watch even if they know the results ahead of time (although they do their best to hide it from their coverage, but it's hard to do so thanks to today's instant information age). So not only has NBC treated some of its Olympics coverage like The West Wing or ER, it also makes it like a well-publicized game show or even the old Superstars competition (usually taped weeks in advance).
It begs the question why am I (and many people) so up in arms that NBC tries to package the Olympics as a show we'll watch even if we know the results in advance (in contrast to almost every other major sporting event we want to watch live), yet we'll eat up Ken's Jeopardy run and the WSOP, knowing what will happen, at least the basics of it.
I guess it's because when you watch a live sporting event, the result is the biggest thing (and the part that makes news) and all the details help accentuate it and add color to the viewing experience. In many cases, if you didn't see it but then saw a score or a result, you walk away satisfied. You can see highlights or read about it later if you really want to.
When it comes to Jeopardy! or the WSOP, the result is seemingly secondary (although Ken's run is challenging that assumption). Sure, Ken wins some ungodly amount of money in a day or Fossil Man wins the grand prize, but the journey is more interesting than the result. The how is more compelling than the what.
Plus, I think things like Jeopardy!, WSOP, and other game or reality shows seem to occur in its own universe of time and space. They air when they air, and we live with that fact and enjoy it for that moment independent of any other time (like many TV shows). Sporting events occur in the here and now, it's news, except that it's actually scheduled. So when it happens live, we want to know it happened and the result in due time.
I suppose the Olympics occupy a strange netherworld, at least in NBC's eyes. Those drawn to basketball and soccer, for instance, demand live coverage of their events because they're sports fans and are used to that. But the assumption is that those drawn to "Olympic" sports aren't necessarily sports fans and aren't beholden to the here and now of live coverage. You might as well milk the ratings when it's convenient as opposed to when it actually happens. If the WSOP can grab huge ratings for something that happened months in advance, could the Olympics be next?
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