Monday, December 02, 2002

Cue Alanis???
There has to be some irony in the fact that Ads.com has shut down due to lack of funding. It's also somewhat unfortunate that the one site where people want to see ads has gone down due to lack of interest while ads we don't want to see pop up everywhere.

And unfortunately, Volkswagen has yet to put their new Beetle convertible ad, which has become a favorite of mine, on their commercials page. It's fun seeing them know that their target youth audience isn't always doing something exciting. Yes, many of the scruffy 20-somethings do have boring day jobs and a set routine of waking up, commuting, doing office work, drinking coffee, going home. It's not a glamorous life, but it's definitely functional. The peppy music that goes along with it at least gives the illusion of the corporate drone work being satisfying, that is until he sees the new car driving along -- that escape the protagonist wants but doesn't necessarily need. As usual with many ads, I wasn't too sure what the hell was being sold until the end, but I did enjoy the fact that there was an accurate depiction of what many young people are actually doing (as opposed to the "extreme" world that's being sold out there).

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