Will the Juice Box work as a nickname?
The Enron Field name went away this spring, now to be replaced by Minute Maid Park. It just doesn't work as well as Tropicana Field, mainly because Minute Maid sounds like a corporate name; Tropicana sounds like a real name (I still remember the Atlantic City casino with the moniker). But I guess it's fine that a more "tangible" name is being used as a sponsor.