Commercial appeal
After a while, most of the ads running during the NCAA Tournament just meld together, but I'm still trying to figure out who the girl is in the McGriddles ad, although I think it's Hilary Swank's sister in Million Dollar Baby.

BTW, is it a good idea to even compare a woman to a McGriddles sandwich? Given my experiences with said sandwich, I don't know if it's the comparison you want to use to grab a guy on the rebound.

And speaking of ads, how in the heck does three seconds of a Pepsi ad get a girl her own fan blog and subsequent radio interviews and Maxim spread? But at least it's not a blog about this Pepsi girl.